This player came to me as a surprise. Nothing I would expect from an underdog like Polaroid. The MPA-20011 (I hope they change the name) is a flash-based player that will come in 512MB or 1GB models (they have not yet finalized the capacity). It is packed with all the basic features such as voice recording, FM recording, MP3/WMA audio playback, MPEG/WMV video playback, JPEG photo viewer, and a 25-hour rated battery. The screen looks fantastic measuring in at 2.2”. It also accepts microSD flash memory for up to an additional 2GB.
But what sets this player apart is the navigation and GUI. The navigation is handled by a Blackberry-like jog dial and button on the right side of the player. The GUI is also very smooth and intuitive.
The player will go on sale at Target stores come March. The price has not been set, so stay tuned to your local Target shelves.
Full video demo and more pics below.