Back in Q4 or 2007 Creative players diminished from Best Buy’s store shelves and finally disappeared. It was left to mere speculations of low profit margins, the need to push their in-house brand, and Creative’s own lack of enthusiasm. None are the case.
Best Buy launched its digital music store powered by Rhapsody not too long ago. They asked manufactures to be Rhapsody certified, similar to being PlaysForSure certified, so that all players will fall into one of three music services: Best Buy Music Store (Rhapsody), Zune Marketplace, or iTunes. Creative failed to comply with the request and was thus dropped from Best Buy retailers.
So who is to blame? Do you point the finger at Creative for non compliance or do you point the finger at Best Buy for forcing this compliance. That is up to you do decide by voting accordingly with your purchasing power.