Why Doesn’t Best Buy Sell Creative?

best buy creative Why Doesn’t Best Buy Sell Creative?

Back in Q4 or 2007 Creative players diminished from Best Buy’s store shelves and finally disappeared. It was left to mere speculations of low profit margins, the need to push their in-house brand, and Creative’s own lack of enthusiasm. None are the case.

Best Buy launched its digital music store powered by Rhapsody not too long ago. They asked manufactures to be Rhapsody certified, similar to being PlaysForSure certified, so that all players will fall into one of three music services: Best Buy Music Store (Rhapsody), Zune Marketplace, or iTunes. Creative failed to comply with the request and was thus dropped from Best Buy retailers.

So who is to blame? Do you point the finger at Creative for non compliance or do you point the finger at Best Buy for forcing this compliance. That is up to you do decide by voting accordingly with your purchasing power.


Alex M on March 7, 2008 3:53 PM

best buy is guilty cuz Creative has the #2 market share in mp3 players

iamtheworld on March 7, 2008 4:18 PM

best buy no…. but circuit city sells creative EVERYTHING…

MV on March 7, 2008 4:21 PM

That’s why I didn’t founnd a Stone at BB, so I bought it at Wal-mart.

Addie on March 7, 2008 6:44 PM

I admire Creative for not going mainstream, be similiar to oen source attitude remaining flexible and giving cosumer options of how to use their Players, without limiting them to propriatory software.

ssjmichael on March 7, 2008 7:16 PM

Grahm who is your source on this news? Also what do you mean by not “Rhapsody Certified”? Is Best Buy’s Rhapsody tie-in any different from the regular Rhapsody service? Because Creative fully complies with Rhapsody’s online music service and are content partners.Last year a member at dapreview who works for Best Buy talked to the manager in charge of MP3 players, and they mentioned the poor sales of Creative players as the reason for Creative’s dismissal. Again, I’d appreciate your source on this matter.Regards,Michael

ssjmichael on March 7, 2008 7:38 PM

Just to update you all, I found the original response from the Best Buy worker who posted at DAPreview, this is what was written:So I got a response back as to why BB is no longer carrying Creative. Here it is, verbatim:”Creative has been having some difficulties on as a company from a number of standpoints1) Profitability – Creative has one of the lowest profit of all MP3 players2) Sales – Creative’s MP3 players were outsold by nearly every other MP3 player we carry3) Returns/Quality – 4 our of 10 Creative Labs players are returned by the customer. This is by far the highest of any MP3 manufacturer4) Support for BBDMS – Creative has not been a good partner with the Best Buy Digital Music Store5) Strategy/Partnerships – We are aligning ourselves with the brands we think the customer wants to buy and those that have a chance to be significant marketshare players in the futureGiven all these factors, the decision was made to increase our support of Apple, Zune, Insignia, Sandisk, and Samsung and to let Creative Labs become a .com only vendor.”So it seems the Digital Music store was One factor, but not the only factor involved here. Sales and return rate likely was an important factor as well.I’ll provide the link if you want to update your news (not trying to spam here)Regards,Michael

EnzoTen (Grahm) on March 7, 2008 7:48 PM

My source was someone within Rhapsody. Creative has a hard enough time being MTP certified, so this is no surprise.But i don’t see how it can be more factors that that if BB says comply or you cant sell your products here.As far as Rhapsody certification, it is a set of standard that the device must follow. Much like PFS cert or MTP certification.

ssjmichael on March 7, 2008 8:34 PM

Creative does comply with Rhapsody and their players support Rhapsody to Go. It’s even listed on Rhapsody’s site, as well as Creative’s.If Creative was kicked out simply because of the non-compliance with Rhasody, why are Archos players still being sold at Best Buy? Archos players aren’t listed on Rhapsody’s site and I can’t even recall the extent of their PFS certification, but I’d be surprised if they qualified and Creative did not.If it’s truly based on non-compliance, what would be Creative’s motive for rejecting it? Would it not be beneficial to them? It seems like totally a counter-productive move for the company.It’s just hard to believe that’s the ultimate reason for their dismissal. Like suppose Creative players were selling like hotcakse and were highly profitable for BB, would they still break up the relationship with Creative because the latter rejected the request? I’d have doubts about that and why I still feel poor sales may have played a role as wellThansk btw for filling me in about the source as you didn’t have to.(also sorry for the huge post)

TechGeekA on March 7, 2008 8:37 PM

Best Buy because they forced the cange for mp3 players. when i shortly had a sansa e260, it had half of its memory taken over by Rhapsody Stuff and i didnt like that.

Zenchick on March 7, 2008 8:48 PM

Being compatible with Rhapsody, and being certified for Best Buy’s branded music service are two totally different things. Given BB’s previous strategies with other players, they likely wanted Creative to produce players that were Best Buy exclusives – and Creative declined. This seems the most plausible explanation.Low sales is also plausible, given how the Best Buy here tends to place Apple and Zune on literal pedestals, and Creative players get buried behind glass in a lockable cage.Regardless of the reasoning behind their decision, Best Buy has just officially lost a loyal customer.

slaughter on March 7, 2008 8:49 PM

Alex M – Sandisk is the #2 last I heard. Creative #3.This whole thing is Creative’s fault. They have always been their own worst enemy and it is surprising they haven’t figured this out. They will continue to lose market share as long as they are stuck in their ways. Prediction – Creative will hang around the DAP business but will drop to #5 or 6 in the next 2 years.

Narg on March 7, 2008 8:55 PM

Why is it anybody’s fault? I still prefer Creative’s method for song control, which is so much more simple. No software is needed at all, which keeps your PC clean and bug free. Anyone who’s had to deal with iTunes issues would appreciate that.

EnzoTen (Grahm) on March 7, 2008 9:00 PM

Also going along with with Zenchick said. Have you noticed how BB has special packaging for their MP3 players? Also, search the abi forums and you will see other player with best buy firmwares. I think the P2 is one of them.

skippyg on March 8, 2008 12:55 AM

slaughter. in the US, Sandisk IS number 2. worldwide Creative still holds the metal for #2, this was and i believe still is their current position, i highly doubt that Creative would let Sandisk get ahead of them in the worldwide game.

EnzoTen (Grahm) on March 8, 2008 1:04 AM

@MichaelArchos players are not sold in the BB B&M stores. They are only sold in BB online. Any Archos products you see in the store is the remaining inventory of the 4 series.

LOCOna on March 8, 2008 11:16 AM

Rhapsody certified means support for the RhapPFS, which is PFS tweaked to support Rhapsody Channels. The channels are like radio stations which refresh every time you connect your player to client. The channels can be upto 4 hours long and are ad-free. Also they support Dynamic playlists, which are similar to channels but are smaller.

Erich G on March 8, 2008 12:26 PM

Whoever’s fault it is it sucks for me since i have a broken Zen Vision W and a best buy Product Replacement Plan. I was forced to get a Zune. Not that that’s terrible, but i miss my zen already

Eclectic Red on March 8, 2008 10:06 PM

I work at Best Buy here in Canada, and we still do sell Creative players. We just sold the last ZVMs last month and we still get shipments of Zens and Stone Pluses. Perhaps it’s a US thing only.

Eclectic Red on March 8, 2008 10:09 PM

I work at Best Buy here in Canada, and we still do sell Creative players. We just sold the last ZVMs and ZVWs last month and we still get shipments of Zens and Stone Pluses. Perhaps it’s a US thing only.

dustin on March 10, 2008 12:57 AM

what supprizes me the most is that sony complied with this computability request

Deo on March 10, 2008 9:18 PM

It’s really troubling that so many creative products are returned… don’t they go through a screening/testing period? I have never had any trouble with my creative products… (earphones, 2 vision m’s over two years, creative zen)… it’s really suprising

Paul on May 5, 2008 4:16 PM

??? I just bought a Zen Vision W from Best Buy last week? Is this a U.S. thing?

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