Dr Dre, Lady Gaga Launch New IEMs

beats by gaga Dr Dre, Lady Gaga Launch New IEMs

Looks like Dr Dre and Interscope Chairman Jimmy Iovine are at it again, this time they brought Lady Gaga on board.

Earlier this week at IFA 2009 in Berlin, Dr Dre, Jimmy, and Gaga along with Monster Cable announced a new pair of IEMs dubbed “Heartbeats by Lady Gaga”. And let me tell you, they are gauche—a word I’ve never had the pleasure of using until now.

Lady Gaga had this to say about her new IEMs in the press release: “In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion. Heartbeats embody the trinity of my human-being, with one additional vow: that SOUND matters. Wear heartbeats, love each other, and celebrate the art and lifestyle of music.”

Uh– yeah. Gaga’s ‘phones, which will retail for $99.95 – $149.95, include a red carrying case, an assortment of tip sizes, and will be available in several colors. No, you certainly won’t be able to read her poker face, not with these stylish yield signs headphones distracting you.

Be sure to look for them on store shelves next month, or don’t.

[Press Release | via Engadget]


sir_AnGer on September 9, 2009 7:45 AM

I bet they’ll sell like fresh bread. And the only reason for that is that they’re “made by Lady Gaga”. Me? I don’t like that chick’s music and I wanna see a real test on these.

sim on September 9, 2009 9:53 AM

an analysis and full review would be nice… i dont like lady gaga at all, or any of that kind of music, and i dont think id even consider touching these.

Night Surfer on September 9, 2009 12:08 PM

April Fools again already?

DOOM on September 9, 2009 12:25 PM

Lady Gaga is a man.

skimhitz on September 9, 2009 2:00 PM

It really doesn’t matter what these headphones sound like, they will still probably sell well. There’s already a big enough market for “fashionable” audio accessories. Just look at Skull Candy. They’re some of the worst headphones I’ve tried, yet I see young people with them everywhere because they “look cool”. I’m sure the companies behind these products are just using the music artists for marketing, and the artists are just doing it for a big fat paycheck.

electron on September 9, 2009 4:53 PM

if I was loaded with dough, I would buy a pair just to cut/burn them :p

Andy on September 9, 2009 11:47 PM

if she comes with them, i’d return the phones in one piece, as for gaga though…

exe on September 10, 2009 2:33 AM

…sell him on ebay.

kenneth on September 10, 2009 10:15 AM

…whore him out for cash

sir_AnGer on September 10, 2009 12:32 PM

@skimhitz: Well these don’t even look cool. Still, people are gonna buy them.

Martin Sägmüller on September 11, 2009 8:42 AM

I don’t see how that could be front page news… shouldn’t we rather ignore such junk and concentrate on phones that are made for music reproduction, not as a fashion accessory?

Unolord on September 11, 2009 10:14 PM

If they are good as Lady GuyGuy’s music then they’ll be crap.

Oli on October 24, 2009 1:49 PM

Full review please…!!:)))))

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