iriver Announces New ‘Chococat’ Player

hell kitty iriver Announces New ‘Chococat’ Player

Hello Kitty fans rejoice, iriver recently announced a new MP3 player which is designed to look like the Hello Kitty “chococat”. The player—which iriver Japan says will be targeted more towards adults—features gold accents and an LED nose which will surely make even the most hesitant become fans of the Kitty.

The 4GB player, which weighs in at a paltry 16 grams, features a 10 hour battery life, 4-preset EQ, and a shuffle mode.

iriver says the player will be available December 18th for 7,980 yen ($90). Unfortunately it will only be available in Japan.

Yes, it’s a slow news day. That’s the excuse that will help us sleep tonight anyway.

[iriver via engadget]


Bingzhong on December 13, 2009 4:57 AM

This player was actually released a while back, as white and pink on the Japan’s link to iriver.Good review, but this is kinda old news. iriver tries too hard to target people with players by gender now, rather than a full-on crowd.I mean, if I were to wear a rainbow scarf and maybe some Abercrombie & Fitch with sandals, I’d be having this player or an iPod. Luckily I shop uneetee and PacSun, so iriver, Zune’s & Samsung’s are my choice of players. :]

Nena on December 15, 2009 2:32 PM

Urgh that’s not even what chococat looks like… which I realise is the least of it’s problems.

Nicole on December 15, 2009 7:20 PM

That’s not Chococat. It’s hello kitty painted like Chococat. For goodness sake, Chococat is a boy!(yes, I know waaay too much about this subject…)

Nena on December 18, 2009 12:43 PM

I got excited when I saw chococat in the background during an episode of Chuck so it’s not just you Nicole lol

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