Microsoft conducting Zune Pass study in Redmond

Zune Pass Study Microsoft conducting Zune Pass study in Redmond

Microsoft is conducting a study to find out how customers use their Zune Pass. The study will be held on Friday, July 8, 2011 from 8:00 a.m. to 6:30 p.m. at the Microsoft campus in Redmond, Washington.

The information Microsoft collects will “help drive the next generation of Microsoft services and products.” Microsoft will also compensate attendees with “a choice of new Microsoft software, hardware or games from a list of [Microsoft's] current most popular titles.”

Those interested in participating in the study should send an email to uccoord@microsoft.com with the requested information. Don’t forget to put “Zune” in the subject.

1. Name/Phone Number:
2. Job/Company:
3. Are you a monthly subscriber to Zune Pass?
4. How frequently do you watch movies online on your computer/console (Hulu, Netflix, Zune, etc.)?
5. How often do you make online purchases with a debit or credit card?

Based on the above information, it sounds like Microsoft might be considering an expanded Zune Pass. Maybe movie and TV content will be included in future subscriptions? Of course, this is pure speculation on our part. If you’re in the Seattle area, we highly recommend participating in the study.

[Microsoft User Research via Zune]




1 Comment

epithetless on July 1, 2011 5:08 AM

How thorough can this study be if they’re only conducting it at Microsoft headquarters, in person?

Are they primarily looking for the Microsoft staff perspective?

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