||05-14-2012 11:39 PM
Apple orders Siri to stop recommending the competition, covers it up with humor
When Siri began recommending the Nokia Lumia 900
over Apple’s own iPhone 4S late last week, it was obvious that the Cupertino-based company wouldn’t be too happy. Numerous tech bogs and websites picked up on the story, prompting Apple to quietly modify Siri’s search results over the weekend.
Searching for “what’s the best smartphone ever?” now returns a number of pro-Apple quips, rather than a recommendation for the Nokia Lumia 900, which was based on user reviews and served up by Wolfram Alpha. Responses include “you’re kidding, right?” and “the one you’re holding.” Apple, of course, has yet to publicly acknowledge this change.
In response to Siri’s “muzzling,” some people took to Twitter to request that Apple #freesiri.”’Siri, give me directions to Redmond, WA’ ‘Here are directions to Cupertino, CA,’” joked @zhephree.
Apple owns Siri and has a vested interest in promoting its own products, but should it be intentionally obscuring search results that favor the competition?