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Old 04-13-2012, 01:09 PM
Brendan Hugo Brendan Hugo is offline
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Join Date: Apr 2012
Location: California, USA
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Default Cool football app hits whopping eight platforms from UEFA and Orange

European carrier Orange announced to that it has teamed up with UEFA EURO 2012—that’s the Union of European Football Associations for all the Americans out there. Orange will not only be the exclusive telecommunications partner of UEFA EURO 2012, but more importantly to provide a UEFA EURO 2012 app across a whopping eight platforms. I’d challenge you to find another sport with eight supported platforms, heck I don’t think Facebook or Angry Birds are even on eight platforms.

Almost every major OS was listed as being supported along with Java and two no-names. In an odd move, Symbian/Belle was not named. Android, Bada, Blackberry, iOS, Windows Phone, and Java is the full list of names mentioned.

Rather than just provide another run-of-the-mill sporting app, with your typical highlights and pictures, UEFA EURO wants you to actually use your app, and is planning to build in a number of features I find to be rather cool. First, there will be a social networking element which will be combined with geolocation to provide users with augmented reality features, such as finding friends at matches—no more spending 3 hours looking for already-half-drunk Bobby.

"Our goal is to create digital experiences that connect our customers around their passions - and EURO 2012[TM] is the football event that supporters will be most passionate about this year," said Séverine Legrix de la Salle, vice president of brand at Orange. "By adding social and geolocation functionality to a EURO app for the first time, we are helping football fans across Europe to get the most out of EURO 2012[TM] whether at home or at the tournament."
Of course the usual news, text commentaries—live ones, that’s cool—some video content and some paid video content will also be available, can’t forget those. The app is available starting yesterday, April 14 on all relevant app stores in Armenia, Austria, France, Luxembourg, Moldova, Poland, Romania, Slovakia, Spain, Switzerland, and the United Kingdom. Several features will be coming in an update before the tournament starts in two months, so unfortunately you cannot use it to stalk your friends just yet. So, all that said, does anybody here follow the UEFA EURO tournament? Is this app a dream come true, or is it missing something your heart desires?

[PR Newswire | UEFA]
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