Hasbro and Creative have joined to create a line of digital audio players for the Playskool line of toys for tots. Plans are to integrate digital music into various Playskool toys starting with some sort of tune playing mobile. The product is aimed at Generation X and Y’ers that will be able to customize the music played by downloading songs from the internet. Hasbro has looked to Creative to find a way to protect content and legally download rhymes and lullabies.
Just an observation, Gen X & Y are also Generation Napster. I’m sure it won’t be too long before we see Three Blind Mice, Old MacDonald, Mary Had a Little Lamb, and various soothing lullabies flooding P2P networks. I can see the Digg headlines now: “RIAA Sues 18 Month Old Infant”.
The new line will drop September 1st. I have my fingers crossed for the Creative Zen Walker.
The ubiquity of digital audio players is becoming more evident as companies venture into younger demographics. SanDisk does just that with an MP3 player targeted at the tween and possibly even the toddler demographic. Enter the Sansa Shaker. Doused in gender specific colors of pink and blue, the Shaker resembles more of a toy than an MP3 player.
The Shaker cannot be taken as a serious digital audio player; it is definitely intended for the kids. However, I can see this being used as an inexpensive podcasting device with its practical internal speaker. And at around forty bucks, it is a great way to introduce your kids to digital audio.
SanDisk will be hitting the younger generations with a new player dubbed the Shaker. The Shaker will feature a built-in speaker for untethered tune enjoyment. Additionally, there will be two headphone jacks for sharing your tracks with a friend. The players will come in one capacity, 512MB, but will feature an SD slot for additional storage. Navigation is controlled by white bands at the top and bottom of the player but also has an interactive “shake” feature.
The Shaker will come in blue and pink and will retail for
a bit under $50$39.99. Look for it sometime next month.
What do you get your 9 year old girl cousin for Christmas? Well, some sort of toy or doll I suppose. But being the gadget person that I am, the gift had to have some kind of microchip inside of it. So I decided to check out the Disney Mix Stick.
The Disney Mix Stick is one of the few MP3 players aimed at a younger crowd; a much younger 8-14 crowd. The Mix Stick supports MP3 as well as WMA / WMA DRM and comes with 128MB of built in memory. Additionally, you can add more memory or special preloaded MMC/SC memory cards. It is a universal mass storage device so will work with either PC or Mac without additional drivers.
I think this is a great product for that particular age group, however it will fail to impress anyone outside of the “tween” girl demographic.