Looks like Dr Dre and Interscope Chairman Jimmy Iovine are at it again, this time they brought Lady Gaga on board.
Earlier this week at IFA 2009 in Berlin, Dr Dre, Jimmy, and Gaga along with Monster Cable announced a new pair of IEMs dubbed “Heartbeats by Lady Gaga”. And let me tell you, they are gauche—a word I’ve never had the pleasure of using until now.
Lady Gaga had this to say about her new IEMs in the press release: “In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion. Heartbeats embody the trinity of my human-being, with one additional vow: that SOUND matters. Wear heartbeats, love each other, and celebrate the art and lifestyle of music.”
Uh– yeah. Gaga’s ‘phones, which will retail for $99.95 – $149.95, include a red carrying case, an assortment of tip sizes, and will be available in several colors. No, you certainly won’t be able to read her poker face, not with these stylish
yield signs headphones distracting you.
Be sure to look for them on store shelves next month, or don’t.