Archive for toddlers

Creative Teams Up With Hasbro's Playskool For DRMed Baby Toys

playskool creative Creative Teams Up With Hasbro's Playskool For DRMed Baby Toys

Hasbro and Creative have joined to create a line of digital audio players for the Playskool line of toys for tots. Plans are to integrate digital music into various Playskool toys starting with some sort of tune playing mobile. The product is aimed at Generation X and Y’ers that will be able to customize the music played by downloading songs from the internet. Hasbro has looked to Creative to find a way to protect content and legally download rhymes and lullabies.

Just an observation, Gen X & Y are also Generation Napster. I’m sure it won’t be too long before we see Three Blind Mice, Old MacDonald, Mary Had a Little Lamb, and various soothing lullabies flooding P2P networks. I can see the Digg headlines now: “RIAA Sues 18 Month Old Infant”.

The new line will drop September 1st. I have my fingers crossed for the Creative Zen Walker.

[Adweek]